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A web content manager in one who is in charge of managing the information found on a company’s website. These websites could either be public or within the company’s intranet.

Managers would work alongside the project members, such as those in design, development and editing and collect all the needed materials to present the website in such a way that it remains appealing to the target audience.

What does a web content manager do?

Web content managers would be involved in the planning, design and development of the website. They are also in charge of monitoring the statistics of the website and analyze the web traffic and effectiveness of the website.

Web content managers would also be in charge of allocating permission levels to users and conduct quality assurance checks on the site. They would also help promote the website to reach their target market. They would also take care of technical problems and legal issues.

Larger firms might allow the web content manager to essentially manage and delegate these tasks to his team members. In smaller firms, where the man power is limited, the content manager might have to actually create the publication material on their own.

What type of content would the manager be expected to deal with?

Web content managers might need to work with various type of contents such as those related to e-commerce, advertisements, catalogues, news reports, details regarding educational institutions, public service and government agencies.

Qualifications to become a web content manager

Whilst there is no fixed set of requirements to qualify as a web content manager, it is always preferred that interested applicants have some prior experience writing. It is always beneficial if they can produce a portfolio of all their published works, as a proof that they have been published and to also display their content creation skills.

Those interested in pursuing a career in web content management may consider getting trained in journalism, media publication, marketing, public relations or communications. While it is not mandatory, some training in web design, desktop publishing and photo processing have also proved to be useful.

Other Training Options

While most positions would provide some in-house training, it could help one’s career if they pursued a post graduate course in online journalism or electronic publishing. Courses offered by the National Union of Journalists (NUJ) or the Society of Proofreaders (SfEP) would be beneficial as well.


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